film + video + journalism + writing

Pepsi Refresh Project

I recently edited this short promo piece for Action Marketing Group as part of a pitch for Pepsi. The footage was all shot in Austin at SXSW. It’s a bit of a mish mash of disjointed b-roll and noisy interviews (the best sound bites I couldn’t use cuz Pepsi hadn’t cleared the rights for their presenter yet!) but, as always, the challenge is first to find the story, then second to magic the footage into a narrative arc. I’m particularly proud of the opening 30″. :)

Pepsi Refresh Project from marlowe fawcett on Vimeo.

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